When an airline goes after a "share of travel" from its customers,it is attempting to increase ________.
A) partner equity
B) share of customer
C) profit margins
D) customer-managed relationships
E) customer ownership

Question

Quizplus · Accepted Answer

"Share of travel" is a term used to refer to the percentage of a traveler's business that a particular airline is able to capture. By going after this share, the airline is attempting to increase its share of customer, which refers to the overall percentage of a customer's purchases that go to a particular brand or company. This strategy can help the airline increase revenue and profits over time.

When an Airline Goes After a "Share of Travel" from Its