Which of the following is an example of consumer-generated marketing?
A) Toyota's presence in online communities
B) Nike's Nike Plus running Web site
C) MasterCard's use of "Priceless" commercials shot by customers
D) Cathay Pacific's Asia Miles Rewards program for its best customers
E) The Mitsubishi Fast-Lane aimed at creating customer delight

Question

Quizplus · Accepted Answer

MasterCard's use of "Priceless" commercials shot by customers is an example of consumer-generated marketing because it involves customers creating content for the brand to use in their advertisements.

Note: A and B are examples of online presence and social media marketing, but not specifically consumer-generated. D and E are examples of loyalty programs and customer experience initiatives, but not consumer-generated marketing.

Which of the Following Is an Example of Consumer-Generated Marketing