Match the term with its definition.Not all terms will be used.
a.marketing research
b.market segmentation
c.multi-segment strategy
d.primary data
e.production-oriented philosophy
f.sales forecast
g.sales-oriented philosophy
h.secondary data
-A prediction of how much of a product or service will be purchased within a given market during a specified time period
Correct Answer:
Verified
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-The gathering,
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Q121: Match the term with its definition.Not all
Q121: Match the term with its definition.
-A strategy
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Q125: Match the term with its definition.Not all
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