Within the context of the model of consumer decision making, the marketing mix activities of organizations and non-marketing sociocultural influences are the chief ________ factors.
A) cognitive
B) output
C) decision
D) input
E) emotional

Question

Quizplus · Accepted Answer

The model of consumer decision making involves several stages, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. During these stages, the consumer is influenced by both internal and external factors. The marketing mix activities of organizations, such as product, price, promotion, and place, are among the external factors that affect consumer decision making. These are considered input factors because they are external stimuli that are processed by the consumer's cognitive processes. Non-marketing sociocultural influences, such as family, culture, and social class, are also external factors that affect consumer decision making and are considered input factors. Therefore, the chief input factors are the marketing mix activities of organizations and non-marketing sociocultural influences.

Within the Context of the Model of Consumer Decision Making