Which media type provides access to large, heterogeneous audiences; is expensive; and suffers from consumers' time shifting?
A) television
B) magazines
C) radio
D) newspapers
E) interactive television

Question

Quizplus · Accepted Answer

Television provides access to large, heterogeneous audiences, but it is expensive and suffers from consumers' time shifting due to DVRs and streaming services. Magazines, radio, and newspapers may also provide access to large audiences but they may not be as heterogeneous and may not suffer as much from time shifting. Interactive television is a newer technology that is still evolving and may have potential to overcome some of the drawbacks of traditional television, but it is not yet widely available or adopted.

Which Media Type Provides Access to Large, Heterogeneous Audiences; Is