According to Banaji and Greenwald (2013),the most widely used measure of implicit attitudes is the implicit association test (IAT),which _____.
A)produces scores that remain the same in all instances
B)proves to be the most reliable method of assessing and comparing individuals
C)relies on fast responses and easy pairings to indicate strong conscious associations
D)uses reaction times to measure how quickly people associate concepts

Question

Quizplus · Accepted Answer

Banaji and Greenwald (2013) state that the implicit association test (IAT) uses reaction times to measure how quickly people associate concepts. This is supported by numerous studies that have used the IAT and found that faster reaction times indicate stronger implicit associations. Therefore, choice D is the correct answer. Choice A is incorrect because IAT scores can change over time and in different contexts. Choice B is also incorrect because while the IAT is a reliable measure, it is not necessarily the most reliable compared to other methods. Choice C is incorrect because the IAT specifically relies on fast and automatic responses, not on conscious associations.

According to Banaji and Greenwald (2013),the Most Widely Used Measure