A researcher who measures attitudes by assessing whether White people take longer to associate positive words with Black faces than with White faces is most likely using:
A)a bogus pipeline paradigm.
B)the facial muscle response test.
C)the implicit association test.
D)a strong interest inventory.

Question

Quizplus · Accepted Answer

The researcher described is most likely using the implicit association test, which measures people's automatic associations between mental representations of objects in memory. In this case, the test would be measuring the automatic association between positive words and White faces versus Black faces, which could reveal underlying biases or attitudes towards people of different races. A and B are not accurate descriptions of this type of test, and D is unrelated to the measurement of attitudes.

A Researcher Who Measures Attitudes by Assessing Whether White People