Which of the following is an example of a gain-framed message?
A)an antismoking ad that states "Smoking will lead to lung cancer"
B)a safe-sex ad that states "Unprotected sex increases your risk of contracting AIDS"
C)a dental floss ad that states "If you do not floss,you will have stained teeth"
D)a sunscreen ad that states "If you wear sunscreen,you will have youthful skin"

Question

Quizplus · Accepted Answer

A gain-framed message emphasizes the benefits or positive outcomes of taking a certain action. The statement "If you wear sunscreen, you will have youthful skin" focuses on the positive outcome of applying sunscreen and is therefore a gain-framed message. Choices A, B, and C all focus on negative outcomes or risks and are therefore examples of loss-framed messages.

Which of the Following Is an Example of a Gain-Framed