In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?
A)an ad that reads "AIDS kills" followed by a suggestion that condom X prevents it
B)an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
C)an ad with the catchphrase "Use condom X to prevent AIDS"
D)an ad that suggests condom Y does not prevent AIDS

Question

Quizplus · Accepted Answer

An ad that reads "AIDS kills" followed by a suggestion that condom X prevents it is most effective because it uses the fear appeal strategy. This strategy is effective because it creates a sense of urgency and fear in the audience, which can motivate them to take action. In this case, the ad is trying to motivate people to buy condom X in order to prevent AIDS.

In Your Marketing Class,your Assignment Is to Create an Advertisement