What is the effect of fear-arousing communications?
A)Fear renders a communication ineffective.
B)Generally,the more frightened people feel,the more they respond.
C)Evoking a low level of fear is effective,unlike producing a high level of fear.
D)Fear appeals have an effect on women rather than men.

Question

Quizplus · Accepted Answer

Fear-arousing communications can be effective in promoting change in behavior or attitudes, but only to a certain extent. Too much fear can be overwhelming and result in avoidance or denial of the message, while too little fear may not motivate action. Research suggests that a moderate level of fear that emphasizes both the severity and susceptibility of the threat can be effective in changing behavior.

What Is the Effect of Fear-Arousing Communications