If people remember a message better than the reason for discounting it,the impact of a noncredible person may ________ over time.
A)fade
B)stay the same
C)correspondingly increase
D)decrease

Question

Quizplus · Accepted Answer

This phenomenon is known as the "sleeper effect," where the impact of a message from a noncredible source increases over time as the message is remembered but the reason for discounting it (the source's lack of credibility) is forgotten.

If People Remember a Message Better Than the Reason for Discounting