According to Pavlov's theory, ________.
A) learning can occur only when responses are overt
B) conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone
C) each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer
D) there is a limit to the amount of repetition that will aid retention
E) learning depends on the ability of individuals to generalize

Question

Quizplus · Accepted Answer

Pavlov's theory of classical conditioning explains that conditioned learning occurs when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone. This is the basis for many marketing strategies where a product or brand is associated with a positive stimulus in order to create a positive response in consumers.

According to Pavlov's Theory, ________