The personalized address labels that come with mailings that solicit donations to philanthropic causes likely follow the:
A)reciprocity norm.
B)social-exchange theory.
C)misinformation effect.
D)social capital theory.

Question

Quizplus · Accepted Answer

The personalized address labels are an example of the reciprocity norm, which is the idea that we should treat others as they have treated us or provide them with something in exchange for what they have provided us. In this case, the organization is providing the donor with a gift (the personalized address labels) in the hopes of receiving a donation in return.

The Personalized Address Labels That Come with Mailings That Solicit