The sixth step in the positioning process is to create a positioning statement focused on the benefits and value that the product provides and use it to communicate with the target audiences.

Question

Quizplus · Accepted Answer

This statement is true. The sixth step in the positioning process is to create a positioning statement that focuses on the benefits and value that the product provides to the target audience. This statement should be used to communicate the unique attributes of the product to the intended audience.

The Sixth Step in the Positioning Process Is to Create