Which one of the following is a key dimension of customer demand in foreign markets?
A)Customer's acceptance of sub-standard products
B)The rate of product innovation desired
C)The company's desire to propagate its brand name
D)The number of suppliers in that foreign market

Question

Quizplus · Accepted Answer

The rate of product innovation desired is a key dimension of customer demand in foreign markets, as different markets may have different preferences for the level and pace of innovation. The other options are not relevant to customer demand in foreign markets - customers typically do not accept sub-standard products, a company's desire to propagate its brand name may not necessarily translate to customer demand, and the number of suppliers in a foreign market is not a key dimension of customer demand.

Which One of the Following Is a Key Dimension of Customer