Why would a researcher choose to undertake a qualitative study?
A) to test a hypothesis
B) to investigate a research question
C) to make conclusions about a population
D) to determine relationships between variables

Question

Quizplus · Accepted Answer

Qualitative studies are often chosen to investigate a research question in-depth, exploring the experiences, perspectives and meanings of participants. They may be used to generate insights or theories, rather than to test pre-existing hypotheses or draw conclusions about a population as a whole. Qualitative research is useful when the researcher wants to study complex and nuanced social phenomena, and may involve data collection methods such as interviews, focus groups, observation and analysis of documents or artefacts.

Why Would a Researcher Choose to Undertake a Qualitative Study