The magnitude of the felt dissonance is greater when
A)there is insufficient justification for the behaviour.
B)there is overjustification for the behaviour.
C)there is no choice over the behaviour.
D)others are engaged in the same behaviour.

Question

Quizplus · Accepted Answer

When there is insufficient justification for behavior, individuals experience cognitive dissonance because attitudes and behaviors are inconsistent. The magnitude of the felt dissonance is greater because there is less external justification for the behavior, making it more difficult for individuals to rationalize their behavior and reduce dissonance.

The Magnitude of the Felt Dissonance Is Greater When