According to the text, 52 of the top 100 brand names in the world are from the United States. For which phenomenon do Hebron and Stack (2011) cite this example?
A)globalization
B)Americanization
C) imperialism
D) cultural homogeneity

Question

Quizplus · Accepted Answer

Hebron and Stack (2011) cite this example as an illustration of Americanization, which refers to the spread of American culture, values, and business practices around the world. The dominance of US brand names in the global market reflects the influence of American corporations and their marketing strategies, as well as the appeal of American culture to consumers in different countries. Americanization is a form of cultural imperialism, but it is also a result of globalization, which enables the circulation of goods, services, and ideas across national borders.

According to the Text, 52 of the Top 100 Brand