Which of the following defines CRM?
A) An approach to inventory that seeks to eliminate excess waste and reduce inventory to a minimal level.
B) A computerized inventory control system that schedules the production of goods and takes into consideration the available and the required inventory.
C) The active management of the distribution of materials throughout a system.
D) A series of techniques designed to eliminate waste from manufacturing and service processes and provide greater customer value.
E) A service approach that hopes to build a long-term and sustainable relationship with customers that has value for both the customer and the company.

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management which is focused on building long-term and sustainable relationships with customers that benefit both the customer and the company. Option A defines Just In Time inventory management, Option B defines Material Requirements Planning, Option C defines Logistics Management, and Option D defines Lean Management.

Which of the Following Defines CRM