Web-based research is not effective in doing marketing research.

Question

Quizplus · Accepted Answer

Web-based research can be a very effective tool for conducting marketing research. It allows for easy collection of data from a large number of participants, quick analysis of results, and cost-effective research methods. However, it is important to ensure proper sampling techniques and ask well-designed questions to ensure the accuracy and relevance of the data collected.

Web-Based Research Is Not Effective in Doing Marketing Research