In the context of small businesses, which of the following is true about selling products to different ethnic groups?
A) The median age of most ethnic groups is higher than that of whites.
B) Most ethnic groups constitute a good market for durable goods.
C) Ethnic groups cannot be reached through advertising.
D) Traditional markets and ethnic groups must be targeted in the same way.

Question

Quizplus · Accepted Answer

Research has shown that ethnic groups are often a good market for durable goods, such as furniture or appliances, as they tend to value quality and longevity in the products they purchase. The other options are incorrect. The median age of most ethnic groups is actually younger than that of whites. Ethnic groups can be reached through targeted advertising and marketing efforts, and traditional markets and ethnic groups may require different approaches and strategies to effectively reach and sell to them.

In the Context of Small Businesses, Which of the Following