The process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties is known as _____.
A) Internet marketing
B) decision engineering
C) traditional marketing
D) data mining

Question

Quizplus · Accepted Answer

Internet marketing involves building and maintaining customer relationships through online activities, which includes facilitating the exchange of ideas, products, and services that satisfy the goals of both parties. Decision engineering involves the application of mathematical and statistical techniques to solve business problems. Traditional marketing involves using traditional media such as television, print, and radio to reach a target audience. Data mining involves extracting useful information from large datasets.

The Process of Building and Maintaining Customer Relationships Through Online