Jorge is developing a value proposition for a prospect. He will include:
A) a quantified projection of reasonable market share costs
B) features/benefits tailored to the prospect and proof the benefits exist
C) visual presenters of sales asset management solutions
D) a prototype synthesis based on generally accepted accounting procedures.
E) all of the above

Question

Quizplus · Accepted Answer

A value proposition should include features and benefits that are tailored to the specific prospect and proof that the benefits actually exist. The other options (A, C, D) may also be included in a sales pitch, but they do not necessarily need to be included in a value proposition.

Jorge Is Developing a Value Proposition for a Prospect