Hugh is a salesperson who primarily stocks the DVDs and compact disks at convenience stores. His primary role in the functional relationships he has set up with store buyers is to:
A) sell on the basis of product quality
B) sell as much as he can to each buyer
C) ignore the price element of the marketing mix as a selling point
D) ignore his competition
E) make sure the buyer has no reason to go and look for a new supplier

Question

Quizplus · Accepted Answer

Hugh's primary role is to make sure the buyer has no reason to look for a new supplier. This means he needs to maintain a good relationship with the buyers and provide them with the products they need in a timely and efficient manner. By doing so, he can increase customer loyalty and retain his customers, which is crucial for long-term success. Ignoring price and competition may not be the best strategy, but the most important thing for Hugh is to secure his current customer base.

Hugh Is a Salesperson Who Primarily Stocks the DVDs and Compact