Unilateral price increase without notice is an example of "crunch" or a negative tool for the supplier to shift position on the buyer-supplier satisfaction matrix.

Question

Quizplus · Accepted Answer

Unilateral price increase without notice is a negative tool used by suppliers to shift their position on the buyer-supplier satisfaction matrix by imposing unfair demands on the buyer, leading to decreased satisfaction and trust. This is known as "crunch" and is generally perceived negatively in business relationships.

Unilateral Price Increase Without Notice Is an Example of "Crunch