It is not possible to set up control groups in field experiments.

Name: It is not possible to set up control groups in field experiments.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

It is possible to set up control groups in field experiments. A control group is necessary to compare the effects of the treatment or intervention being tested. In a field experiment, the control group may be exposed to the same environment or conditions as the treatment group but without the intervention being tested.

It Is Not Possible to Set Up Control Groups in Field