_____ control the flow of information and limit the alternatives considered in the organizational buying decision process.
A) Deciders
B) Influencers
C) Buyers
D) Users
E) Gatekeepers

Question

Quizplus · Accepted Answer

Gatekeepers control the flow of information and can limit the alternatives considered in the organizational buying decision process. They can be individuals or groups who have the power to prevent or allow access to key decision makers or information, such as purchasing managers, receptionists, or technical personnel.

_____ Control the Flow of Information and Limit the Alternatives