Which of the following statements about the use of the Internet as an effective lead generator is true?
A) An advantage of Web-based promotions is their ability to attract numerous international leads.
B) A disadvantage associated with using the Internet to generate leads is the high cost.
C) The Internet cannot transmit business information in different languages.
D) Extranets are created for general marketing efforts with no defined target markets.
E) Companies cannot use the Internet to build relationships with current customers.

Question

Quizplus · Accepted Answer

Web-based promotions have a global reach and can attract numerous international leads, making the Internet an effective lead generator. Option B is incorrect as the cost of generating leads online is relatively low compared to traditional methods. Option C is incorrect as the Internet can transmit business information in different languages. Option D is incorrect as extranets are created for specific target markets. Option E is incorrect as companies can use the Internet to build and maintain relationships with current customers through email marketing, social media, and other online tools.

Which of the Following Statements About the Use of the Internet