A(n)_____ is defined as a written statement (usually one or two sentences)that clearly states how purchasing a product or service being offered can help solve the customer's perceived business issue.
A) optimal sales call objective
B) mission statement
C) sales presentation synopsis
D) statement of expectation
E) customer value proposition

Question

Quizplus · Accepted Answer

A customer value proposition is a concise statement that explains how a product or service can solve the customer's perceived business issue. It is a key component of a sales pitch and is meant to highlight the unique value that the product or service provides to the customer. Option A is too broad and general, Option B is a statement about the company's purpose rather than a sales pitch, Option C is a summary of the sales presentation rather than a specific statement about the customer's perceived business issue, and Option D is not a commonly used term in sales.

A(n)_____ Is Defined as a Written Statement (Usually One or Two