Which of the following statements describes a marketing implication that results from the intangibility of services?
A) Services cannot be inventoried.
B) Services cannot be easily patented.
C) Services cannot be readily displayed.
D) The actual costs of a "unit of service" are hard to determine.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the options (A, B, C, D) describe implications of the intangibility of services. Intangibility means services cannot be seen, tasted, felt, heard, or smelled before they are bought, leading to challenges such as difficulty in inventorying, patenting, displaying, and determining costs.

Which of the Following Statements Describes a Marketing Implication That