The marketing that goes on between an insurance agent and a current customer that is buying car insurance for a new teenage driver is an example of _____ marketing.
A) Formal
B) External
C) Interactive
D) Controlled

Question

Quizplus · Accepted Answer

Interactive marketing involves communication and interaction between the customer and the marketer, such as the marketing that occurs between an insurance agent and a current customer who is purchasing car insurance for a new teenage driver. This type of marketing allows for personalized communication and the opportunity for the customer to ask questions and provide feedback.

The Marketing That Goes on Between an Insurance Agent and a Current