Extron Electronics sells coaxial cables for connecting computers to all types of peripheral devices like printers,modems,and fax machines.For the benefit of its customers,Extron provides a laminated card with pictures of all the possible cable connections that a customer could need.With this card,a customer can order from one to any number of connectors with as many feet of cable as is needed.Orders can be placed by calling a toll-free number,sending an email,or using the company's website.Company reps are also available 24-hours a day in case the customer is not sure which drawing on the card matches his or her needs.By integrating its services marketing communications,Extron is closing provider _____ of the gaps model of service quality.
A) Gap 1
B) Gap 2
C) Gap 3
D) Gap 4

Question

Quizplus · Accepted Answer

Extron's integration of its services marketing communications helps to close the provider gap of the gaps model of service quality, which is Gap 4. Gap 4 refers to the gap between service delivery and external communication, and it can be closed by ensuring that the service provider's communication aligns with the actual service delivered. Extron's laminated card with pictures of cable connections, availability of company reps, and multiple order placement methods all work together to enhance the communication of its services and ensure that customers receive the expected level of service.

Extron Electronics Sells Coaxial Cables for Connecting Computers to All