When is a service guarantee inappropriate?
A) When prices for the service are high
B) When negative impact of unsolved problems is high
C) When service quality is truly uncontrollable
D) When company has a poor image for service quality
E) When company depends on frequent customer purchases

Question

Quizplus · Accepted Answer

Service guarantees are meant to assure customers that the company is committed to providing high-quality service and will take responsibility if anything goes wrong. However, there are some situations where service quality is truly uncontrollable, such as when providing weather-dependent services like outdoor concerts or sporting events. In these cases, it would be inappropriate to offer a service guarantee as the company cannot control the quality of the service.

When Is a Service Guarantee Inappropriate