Which of Michael Porter's five forces concerns customers having the ability to turn to other products to replace those that the industry offers?
A) threat of new competitors
B) bargaining power of suppliers
C) threat of substitute products
D) bargaining power of buyers

Question

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The concern of customers having the ability to turn to other products to replace those that the industry offers is the threat of substitute products, which is one of Michael Porter's five forces. The threat of new competitors concerns the possibility of new companies entering the industry, while the bargaining power of suppliers and buyers concerns the power held by these groups in negotiations with the industry.

Which of Michael Porter's Five Forces Concerns Customers Having the Ability