What is documented in the marketing plan?
A) costs to develop a new product
B) insurance coverage for customer liability claims
C) a profile of the target customer
D) a ranking of graphic artists that can create a new logo

Question

Quizplus · Accepted Answer

A profile of the target customer is usually documented in the marketing plan as it helps in developing strategies to reach and appeal to the desired audience. Costs to develop a new product, insurance coverage for customer liability claims, and a ranking of graphic artists for logo creation may be documented in other plans such as financial, legal, or creative plans respectively.

What Is Documented in the Marketing Plan