Which of the following sales decisions is an example of service dominant logic?
A)billing on a net 90 schedule
B)outsourcing the sales function to cut costs and maximize the sales department budget
C)pricing to undercut competitors in the market
D)offering a service contract for an extra fee to create another profit stream
E)providing a lifetime no-questions-asked replacement warranty on all its products

Question

Quizplus · Accepted Answer

Providing a lifetime no-questions-asked replacement warranty on all its products is an example of service dominant logic because it prioritizes customer satisfaction and building long-term relationships over short-term profits. It also reflects a belief that the company's success is tied to the value it creates for customers, rather than simply the products it sells.

Which of the Following Sales Decisions Is an Example of Service