Using a behaviorally anchored rating scale (BARS)is a way to quantify qualitative performance measures.A major disadvantage to using a BARS is:
A)that it is not a replicable process
B)that salespeople will not sit through a meeting long enough to discuss BARS extensively
C)that it is a violation of codes of ethics to give numerical values to qualities that cannot be quantified
D)that it can undervalue important aspects and overvalue less important aspects of performance
E)that most employees are not familiar with it

Question

Quizplus · Accepted Answer

BARS can undervalue important aspects and overvalue less important aspects of performance, as it is largely based on the perception of the evaluator.

Using a Behaviorally Anchored Rating Scale (BARS)is a Way to Quantify