Which of the following best illustrates the use of information systems to focus on market niche?
A) A car manufacturer's Web site that lets you customize the features on the car you are purchasing.
B) A restaurant chain analyzing local sales figures to determine which menu items to serve.
C) A bookseller selling an e-book reader that reads only the bookseller's books.
D) A department store creating specialized products for small groups of customers.

Question

Quizplus · Accepted Answer

Creating specialized products for small groups of customers is an example of focusing on a market niche, as it involves tailoring offerings to meet the specific needs of a particular segment of the market.

Which of the Following Best Illustrates the Use of Information