In environmental scanning, a firm may use information systems to
A) utilize sensors that track products through the value chain.
B) analyze external Internet traffic to its Web sites.
C) identify external events that may affect it.
D) understand its carbon footprint and energy impacts on the environment.

Question

Quizplus · Accepted Answer

Environmental scanning involves identifying and analyzing external events that may affect a firm. Information systems can help gather and process relevant data about the external environment to aid in the analysis and decision-making process. Options A, B, and D are more specific and may be part of the overall environmental scanning process, but they do not represent the primary purpose of using information systems for environmental scanning.

In Environmental Scanning, a Firm May Use Information Systems to