Business Decisions Should Consider the Interests of Customers,employees,suppliers,government Officials,and Stockholders
Business decisions should consider the interests of customers,employees,suppliers,government officials,and stockholders.
All of the groups mentioned stand to gain or lose by the policies and activities of a business.They are referred to as stakeholders.A major challenge of businesses is to improve profits while trying to maintain a balance between the interests of all stakeholders.See Figure 1.1
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