Public relations objectives ________.
A)are generalized statements
B)are measurable
C)are the specific actions taken to achieve goals
D)all of the above
E)none of the above

Question

Quizplus · Accepted Answer

Public relations objectives should be measurable so that the effectiveness of the PR efforts can be evaluated. Generalized statements are not specific enough and do not provide a clear focus for the PR campaign, and specific actions are the tactics used to achieve the objectives, not the objectives themselves. Therefore, the best choice is B, measurable objectives.

Public Relations Objectives ________