The brainiacs at the Optimum Computing Corporation have developed a superior notebook computer.The advertising department knows that the purchase of a notebook is a significant investment for the average computer buyer.Since their product is more expensive than their competitors',they will have to convince their target audience that the technology is extraordinary enough to warrant the additional cost.Which of the following approaches would be most likely to achieve their goal?
A) the central route to persuasion
B) the peripheral route to persuasion
C) the door-in-the-face technique
D) lowballing

Question

Quizplus · Accepted Answer

The central route to persuasion involves providing detailed information and strong arguments to persuade the audience based on the content of the message. This approach would be the most effective in convincing potential customers to invest in a more expensive product like the Optimum Computing Corporation's superior notebook computer by highlighting its advanced technology and superior performance.

The Brainiacs at the Optimum Computing Corporation Have Developed a Superior