As described in the textbook, a Type A idea involves
A) a technically new process.
B) performing an old function in a new and improved way.
C) using prior work experience as a basis for starting a new business.
D) providing customers with a product or service absent in their market but available elsewhere.

Question

Quizplus · Accepted Answer

A Type A idea involves identifying a gap in the market by providing a product or service that is not currently available in a particular market but is available elsewhere.

As Described in the Textbook, a Type a Idea Involves