Why might businesses want to analyze data that reveal what consumers do in the marketplace?
A) To be able to send them tailor-made advertisements
B) To be able to close the customer service department
C) To be able to reduce production costs
D) To be able to stabilize employee turnover
E) To be able to manage long-term costs

Question

Quizplus · Accepted Answer

A)Understanding how consumers act in the marketplace can provide enough information that the marketer can determine which specific media options and types of advertisements will be most appealing to specific consumer groups.

Why Might Businesses Want to Analyze Data That Reveal What