During which stage of the new-service development process are demand analysis, revenue projections, cost analyses and operational feasibility assessed?
A) Commercialization
B) Business analysis
C) Market testing
D) Service development and evaluation
E) Post introduction evaluation

Question

Quizplus · Accepted Answer

Business analysis is the stage in which demand analysis, revenue projections, cost analyses, and operational feasibility are assessed. This stage occurs after idea generation and screening, and before market testing and commercialization.

During Which Stage of the New-Service Development Process Are Demand