Discover Card has an automated inquiry system that enables card members to obtain their current balance, available credit and payment information via telephone without speaking to an account representative. By increasing customer participation in the service process with its automated inquiry system, Discover Card is:
A) Recruiting customers
B) Positioning customers
C) Managing the customer mix
D) Defining customers' jobs
E) Educating customers

Question

Quizplus · Accepted Answer

Discover Card is managing the customer mix by increasing customer participation in the service process with its automated inquiry system.

Discover Card Has an Automated Inquiry System That Enables Card