Ravela does not want to use the self-checkout lane at the supermarket because it "just seems too complicated". What factor primarily has determined her reluctance to try the new self-service technology?
A) Customer readiness
B) Capability management
C) Emotional resources
D) The empowerment of technology
E) Personal autonomy

Question

Quizplus · Accepted Answer

Ravela's reluctance to use the new technology is likely due to her lack of customer readiness, meaning she may not feel comfortable or confident using the self-checkout lane.

Ravela Does Not Want to Use the Self-Checkout Lane at the Supermarket