An effective method of increasing the reliability of content analysis is to
A) use a standardized coding scheme
B) use a single coder to interpret the data
C) use two or more coders to interpret the data
D) a and c

Question

Quizplus · Accepted Answer

Using a standardized coding scheme ensures consistency in the interpretation of the data, while using two or more coders to interpret the data allows for inter-coder reliability checks and can help identify potential errors or inconsistencies in the analysis. Therefore, the best choice is to use both options, a and c, to increase the reliability of the content analysis.

An Effective Method of Increasing the Reliability of Content Analysis