Marvin creates a television ad that alternates between images of garbage dumps and people drinking in a bar. He is hoping that people who watch the ad will develop negative feelings toward drinking after seeing these ads. In Marvin's ad the conditioned stimulus would be
A) the images of garbage dumps.
B) people's feelings of disgust when viewing garbage.
C) the images of people drinking in a bar.
D) the feelings people have toward drinking before they see the ad.

Question

Quizplus · Accepted Answer

The conditioned stimulus is the image of people drinking in a bar, as Marvin hopes to associate this image with negative feelings in the viewer. The garbage dumps serve as an unconditioned stimulus, which is paired with the conditioned stimulus to create a conditioned response (disgust toward drinking). However, the garbage dumps themselves are not the conditioned stimulus as they are not directly associated with the desired response.

Marvin Creates a Television Ad That Alternates Between Images of Garbage