A technique by which messages can supposedly be sent to consumers, prompting them to buy a product without their ever being aware of receiving such messages is ________.
A) subliminal perception
B) cognitive restructuring
C) inductive perception
D) selective perception

Question

Quizplus · Accepted Answer

Subliminal perception is a technique in which messages are presented to individuals at a level below their conscious awareness, but their subconscious mind is exposed to them. This technique is believed to influence the consumer's decision-making process without them even realizing it.

A Technique by Which Messages Can Supposedly Be Sent to Consumers